SMS messaging and consent
How text messaging works in Fishing Outfitter, which plans include SMS, and the consent rules that keep you compliant with TCPA (US) and CASL (Canada).
Fishing Outfitter supports two kinds of text messages, and they follow different consent rules. Getting this right keeps you compliant with TCPA (US) and CASL (Canada).
SMS text notifications are available on the Solo, Pro, and Business plans. On Starter and Basic, SMS toggles are locked and no texts are sent; upgrade to turn them on.
Transactional texts
Operational messages — booking confirmations, payment reminders, document notifications, and trip reminders — go to registered users who have turned on SMS in their notification preferences. These are off by default and are not marketing.
Marketing texts to leads
Marketing texts aren't available in Fishing Outfitter yet. Our texting number is registered for booking updates and customer-service messages only, so promotional texts, text broadcasts, and SMS steps in nurture sequences don't send. The consent rules below still apply, and consent is still recorded, so your list is ready if marketing texts launch.
Promotional messages (trip offers, updates) may only be sent to people who ticked both boxes on your public lead-capture form or public booking form: the first covers texts about their own inquiry or booking, and a separate, second box gives express consent to promotional texts. The first box alone never counts as consent to promotions. The platform records when and how each lead consented, and only sends marketing SMS to leads who opted in.
Marketing SMS will not send to a lead who hasn't explicitly consented — this is enforced for you, by design. Never import phone numbers and text them without a recorded opt-in.
How clients turn texts on
Clients opt in from their portal — either by tapping "Turn on text alerts" on the prompt at the top of their portal home, or from the SMS card in portal Settings. That one tap records their consent and switches on texts for bookings, payments, documents, and trip reminders, which they can fine-tune anytime.
Opting out
Recipients can reply STOP to unsubscribe from any message, or HELP for help, at any time. Message and data rates may apply, and message frequency varies.